CAC & LTV Calculator

This calculator helps you determine your Customer Acquisition Cost (CAC) and Customer Lifetime Value (LTV), two crucial metrics for assessing the efficiency of your customer acquisition strategy and the long-term value of your customers.

Marketing Spend ($)*

Sales Spend ($)*

New Customers Acquired*

Average Annual Revenue per Customer ($)*

Annual Churn Rate (%)*

Results:

Customer Acquisition Cost (CAC): $0.00

Customer Lifetime Value (LTV): $0.00

LTV:CAC Ratio: 0.00

Note: This calculator provides estimates based on simple calculations. For more accurate results, consider factors such as customer retention costs, time value of money, and variations in customer behavior.

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