Meet the Expert - Claire Foss

Each month, we run a Drop In Day where you can come along to RookieOven and chat to experts from the Scottish tech scene. Claire Foss is one of our resident experts and is on hand to offer advice on all things public relations. Claire runs Waterfall PR, specialising in intelligent public relations for the creative, advertising, technology and media sectors.

How did you get started in this area?

I started out as a journalist covering media, marketing and technology before moving into public relations in the same area. That was in London, more than a decade ago. Seven years ago, I moved to Glasgow and decided to set up on my own as Waterfall PR, serving the same sectors.

Why are you passionate about Scottish technology?

The Scottish tech scene feels like it's on the cusp of something big. All of the pieces are in place - and it's the most exciting industry there is right now.

What's your one biggest piece of advice for people in the Scottish tech scene?

Promote yourselves! You aren't competing with other businesses in Scotland. Your market isn't Scotland, your audience is all over the UK and ultimately, all over the world. It's a crowded world - so you have to speak up and claim your rightful place.

What mistakes can people avoid?

Not carrying out adequate research into what's already out there - and thinking too small.

What's your vision for the Scottish tech ecosystem?

I hope that it becomes known as the best, most ambitious and vibrant tech scene in the world. I want it to attract the best talent and continue to become more interconnected, via events, meet ups and more (like the many that Rookie Oven runs) - sharing ideas is a really powerful thing.