Startup Spotlight: Appointedd

Each Friday the RookieOven Startup Spotlight highlights a member of the Scottish tech startup community. The aim is to, as the name suggests, put the spotlight on Scotland’s best startups from across the country. It’s an opportunity to share information about an exciting tech startup from Scotland you may not have heard of. Giving a brief overview of the company, what they do, where they are and who they are. This week the spotlight falls on Appointedd.

Appointing you in the right direction:

Bad pun aside, we’ve seen companies help organise businesses before but Appointedd has it’s own special touch within the booking industry. This online booking and business management software company has taken Scotland by storm! I got an opportunity to talk with Marc Blake, Appointedd’s Marketing Manager to discuss more about this fantastic startup.

Marc describes Appointedd as a company which “allows all kinds of different small, independent, businesses to take online bookings from their website, Facebook and really any online presence. Then once that booking is made the software can manage that booking right the way through their business. The whole business can be managed all in one place.”

How a frustration became an inspiration:

Leah Hutcheon, CEO of Appointedd, grew incredibly frustrated that booking anything would always be a pain. As a magazine editor, Hutcheon was always on the go and used to a busy schedule which needing to manage everything online. “The only thing she couldn’t seem to book was my hairdresser appointments, or anything engaging with independent businesses. She thought if she had that problem, who else was experiencing this too.” As this frustration grew she realised that this could be something huge for companies, big or small, thus Appointedd began.

Small but mighty:

“We are a small but growing team. We had 4 team members at the start of the year and we’ve now grown to 8 in the last few months.”

Leah Hutcheon, CEOBilly Jones, Lead DeveloperGreg Dickson, DeveloperChris Brunton, DeveloperClare Mackay, Head of PartnershipsMarc Blake, Marketing ManagerKirsty McLaughlin, Customer Experience ExecutiveScott Hutcheson, DesignerOscar

Their chairman is Kenny Fraser of Sunstone Communication (he's actually based in RookieOven and runs weekly office hours - book in if you need some advice) and Marie Macklin CBE is a Non Exec Director.

How they funded their online based startup:

Funding is a challenging task, especially when your company is based online. Do you use ads or do you seek investors? Appointedd went through two rounds of funding primarily through investors. Investors include Gareth Williams (Skyscanner), Marie Macklin (Macklin Enterprise Partnerships), Equity Gap.

See more about their funding on their blog.

What is your business model?

Appointedd is a subscription based model. Customers can sign up for a 14 day free trial of Appointedd with no credit card required. They have four price points:

Standard at £10 per monthPremium at £35 per monthSuper Powered at £45 per month

They then have bespoke pricing for enterprise customers.

Find out more here:

You can find Appointedd’s offices in the centre of Edinburgh. “We share our office space with fashion app Mallzee and are incredibly lucky to be round the corner from Codebase and Skyscanner.”

• Appointedd Website
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• Facebook